Banners & Signs

Signage That Drives Traffic: 5 Types Every Local Business Should Use

May 1, 2025

Multiple storefront sign types including banners, window graphics, and sidewalk signs

Signage plays a major role in helping customers find and recognize your business. Whether someone is driving past or walking down the street, the right sign can make the difference between being noticed or overlooked.

Here are five types of signage that consistently help local businesses increase visibility.

1. Banners

Banners are one of the most versatile signage options. They are commonly used to promote sales, grand openings, or seasonal promotions.

2. Yard Signs

Yard signs work well for local marketing, especially for service businesses or temporary promotions.

3. Window Graphics

Window decals allow businesses to promote services and offers directly on their storefront.

4. Sandwich Boards

Sidewalk signs help capture pedestrian attention and encourage walk-in traffic.

5. Event Signage

Events and community gatherings are excellent opportunities for branded signage that helps people remember your business.

Together, these signs create multiple points of visibility that reinforce your brand.

At JRSC Digital, we help businesses choose the right signage mix through large format printing and custom sign production.